What We Do


Factory Farming Laws

We support legislation and litigation that seeks an end to animal cruelty and abuse. Many states maintain antiquated laws that provide little to no protection for animals not considered to be "companions" and even for those that are. A future free of needless animal suffering is possible, and this can only be achieved if our laws and leaders reflect this ideal. 

Plant-Based Alternatives

Plant-based Companies also face threats from legislation. Whether by pursuing restrictions on plant-based products' presentation and marketing, or in some cases outright bans, Big Ag is active in its efforts to restrict the rights and efforts of plant-based companies and products. We support the efforts to promote, rather than hinder consumers' ability to choose cruelty-free alternatives.

Marketing & Outreach

Whether it is providing food experiences at exceptional restaurants or simply developing dialogue, we know that a new, accurate narrative of what a plant-based lifestyle truly entails is essential to building awareness and changing the world. We believe that no endeavor to bring about change is too small, and any one person can save hundreds or thousands of lives with minimal effort.

Sanctuary Farms

We support sanctuary farms, where rescued farm animals can live in peace. Animals often escape captivity during transportation or are rescued by advocates, after which they need to be cared for and given shelter - farm sanctuaries provide an opportunity for these lucky few to survive.